UK regulators could break up Apple and Google’s billion-dollar search engine deal

34

Regulators around the world are increasing antitrust investigations into Apple. The latest sees the UK government looking into Apple’s deal with Google that makes it the default search engine on its devices in the Safari browser.

Google pays billions to Apple to remain the default search engine on its devices in the company’s Safari browser. Back in 2018, Google paid an estimated $10 billion in total for the honor. Regulators say that $1.5 billion was paid for being the default search engine on UK Apple devices in 2019.

Reported by Reuters, UK regulators have been investigating the search deal between Apple and Google and found it to create a “significant barrier to entry and expansion” for competitors. Here’s what the UK Competition and Markets Authority said:

“Given the impact of preinstallations and defaults on mobile devices and Apple’s significant market share, it is our view that Apple’s existing arrangements with Google create a significant barrier to entry and expansion for rivals affecting competition between search engines on mobiles,” the regulators wrote in the report.

The UK Competition and Markets Authority offered a few options for changing how Apple and Google’s agreement works or breaking up the deal entirely to make things fair for the competition:

…enforcement authorities should be given a range of options to address the Apple-Google arrangement, including requiring “choice screens” in which users decide which search engine to set as a default during device setup or restricting Apple’s ability to monetize default positions.

For its part, Apple simply commented to UK regulators that “monetization restrictions would be ‘very costly’”.

This latest antitrust investigation comes after the European Commission just launched two of its own over the App Store in-app purchases and Apple Pay last month. Meanwhile, in the US an official probe into Apple over the App Store is also looming.

FTC: We use income earning auto affiliate links. More.

Apple July 4 sale Adorama


Check out 9to5Mac on YouTube for more Apple news:

[embedded content]

Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here