The harsh fluorescent lights in the office don’t give you that much-needed dose of Vitamin D. Neither does binge-watching Orange Is the New Black or playing Watch Dogs.
Head outside and soak up some summer, mole people.
And while you’re there, you might want to — yes — take out your phone. Through ad agency TBWA\Toronto, Zealios Skin Care is offering a 50% discount on its Sun Barrier sunscreen for those who use their mobile device’s ambient light to download the coupon. (Each order includes sun safety and general health tips, too.)
A Mashable test proved that the promotion works, but only for Android, with Firefox as the browser instead of Android’s default, Chrome; that may limit the offer’s potential reach. The coupon won’t open unless the phone’s sensor picks up sunlight; then, you go to a link that lets you buy the sunscreen for half price on Zealios’ website, not in a store.
Though its ad is fairly small scale, Zealios isn’t the only brand going high tech in the sun.
Skin care and science are increasingly cozying up to each other in marketing. Heritage brand Kiehl’s made the connection between outer space and its male-targeted product line by launching its Oil Eliminator into the stratosphere on a homemade mini-rocket. A two-and-a-half-minute video of the stunt, dubbed Put Space on Your Face (In Five Easy Steps), anchored a campaign that fanned out over Instagram, Facebook and Twitter.
Nivea has also debuted several sun-related campaigns recently; one centered on a weather-themed Sun Alarm app will wake you only if it’s a great beach day. Another is a print ad that doubles as a solar cellphone charger; a third is another print ad with a detachable bracelet that helps parents keep track of their kids at the seaside.
The technology is aimed at boosting sales of sunscreen, a category that is closing in on $1 billion in annual sales in the U.S. Despite the growing use, melanoma diagnoses are also on the rise, so perhaps you actually are better off staying inside and binge-watching OITNB.